Posted by: puckdrawn | February 2, 2009

NHL Team Branding Case Studies

Here are 5 case studies from branding experts SME Branding for The Ottawa Senators, Columbus Blue Jackets, Boston Bruins, Phoenix Coyotes and the National Hockey League. Very interesting visuals and a good look into what goes on when trying to keep each team in the minds of the consumer, target market and hockey fan.

Case studies are in PDF format.


Ottawa Senators case study


Columbus Blue Jackets case study


Boston Bruins case study 1  |  case study 2  |  case study 3  |  tv spot


Phoenix Coyotes case study


National Hockey League case study

Stumble It!


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