Posted by: puckdrawn | February 2, 2009

NHL Team Branding Case Studies

Here are 5 case studies from branding experts SME Branding for The Ottawa Senators, Columbus Blue Jackets, Boston Bruins, Phoenix Coyotes and the National Hockey League. Very interesting visuals and a good look into what goes on when trying to keep each team in the minds of the consumer, target market and hockey fan.

Case studies are in PDF format.

sme_ourwork_senators_sm

Ottawa Senators case study

sme_ourwork_cbj_sm

Columbus Blue Jackets case study

sme_ourwork_bruinshub_sm

Boston Bruins case study 1  |  case study 2  |  case study 3  |  tv spot

sme_ourwork_coyotes_sm

Phoenix Coyotes case study

sme_ourwork_nhllogo_sm

National Hockey League case study

Stumble It!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: